CRM Buyer Talkback

Re: Mobile CRM User, Know Thyself
Posted by: Chris Bucholtz 2009-11-11 05:55:26

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With the proliferation of smartphones and similar handheld devices, it only makes sense that data -- especially customer data -- is following these devices into the field. The scenarios in which sales and field service people can use the data collected by CRM are many and, in a lot of cases, obvious. However, there are also many ways for CRM to go into the field, and it's crucial to match the needs of your workers with the IT and security priorities of your company.

Need of a Mobile Middleware
Posted by: NitinGarg 2009-11-17 10:13:00 In reply to: Chris Bucholtz

In a world where technology is changing at a fast pace, corporates need to use middleware technologies to abstract thyself from these advances in terms of implementation, integration and support.

You are not going to have a different mobile solution for SAP and a different one for Salesforce. Even if you have, they will not integrate with each other if sometimes require. And what will happen if some of your users uses BlackBerry and some uses Windows Mobile because it better suites to their kind of work. Soon, you may need to introduce iPhone in your workforce to cater to their specific needs. You are not going to create another two applications (one for SAP and another for Salesforce) from scratch for iPhone.

The solution to all these problems is a mobile middleware. Check www.antennasoftware.com for more details.