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"Metamarketing" may not exist in Merriam-Webster's files, but for a visual definition, all one has to do is check out the latest Apple ads that are all about -- the latest Microsoft ads. If you're a fan of the "I'm a PC, and I'm a Mac" ads featuring actor/writer John Hodgman as the Microsoft whipping boy and actor Justin Long as the epitome of Apple coolness, then you may have been waiting for this latest shot across Microsoft's bow from Steve Jobs ever since the world's largest software company pulled its expensive Jerry Seinfeld/Bill Gates commercials out of network rotation.
What could be expected from a writer for the MacNewsWorld...
I think Apple's elitism had earned them some customer base, their own special niche, but being closed-up and elitist doesn't translate into big market share. And that's when you begin nasty ad campaignes.
The prevous wave of Apple's negative ads could be accepted as successfull only to the bunch of faithfull followers. On the contrary, Microsoft responded with class, not at all negative, and utilizing the momentum of the Apple's negativity, smoothly curved the ball into their court.
Bottomline, my basic instincts, on the Apple's negative ads - negative, don't like it, on the Microsoft's positive ads - positive, I'm in...
I think Apple's elitism had earned them some customer base, their own special niche, but being closed-up and elitist doesn't translate into big market share. And that's when you begin nasty ad campaignes.
The prevous wave of Apple's negative ads could be accepted as successfull only to the bunch of faithfull followers. On the contrary, Microsoft responded with class, not at all negative, and utilizing the momentum of the Apple's negativity, smoothly curved the ball into their court.
Bottomline, my basic instincts, on the Apple's negative ads - negative, don't like it, on the Microsoft's positive ads - positive, I'm in...
Well written... knowledgeable.
No puff or padding.
Fair.
Worth reading.
Good job.
No puff or padding.
Fair.
Worth reading.
Good job.
