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Re: CES 2010 to Feature Apple Orchard - With or Without Apple
Posted by: Chris Maxcer 2009-01-12 23:02:42
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The Consumer Electronics Association has confirmed that an Apple-focused area will come to its huge Consumer Electronics Show in Las Vegas in 2010, though it currently can't confirm that Apple itself will set up an official exhibit. Apple created a furor in December when it announced that this year's Macworld conference in San Francisco would be its last. Apple also cited the success of its retail stores and the assertion that trade shows have declined in value to Apple, which has been scaling back on all trade shows.
I'm glad to see CES is going to add an Apple Orchard to the 2010 show. I just got back from CES and Apple products are everywhere so it will be successful.
That said, Apple "as a company" will never participate for the simple reason they have publicly announced their Apple Stores are their connection to the public...
Plus when you think about it, Las Vegas just isn't an Apple type of town. Sure the exposure would be great, but CES's approach of having a separate section for Apple gear will suffice.
That said, Apple "as a company" will never participate for the simple reason they have publicly announced their Apple Stores are their connection to the public...
Plus when you think about it, Las Vegas just isn't an Apple type of town. Sure the exposure would be great, but CES's approach of having a separate section for Apple gear will suffice.
