TechNewsWorld Talkback
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Posted by: Rob Enderle 2007-10-22 04:14:43
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We are on final countdown to the launch of Mac OS X Leopard. You'll see lots of feature head-to-head pieces start to ramp up, but the real difference is that Vista is from an engineering-driven company while Leopard is from a marketing-driven company -- and that is worth exploring this week. Last week, Cisco had a serious problem in Brazil that, given how ethical Cisco has historically been, serves as a caution to anyone doing business in one of the emerging markets where corruption isn't the exception but the rule.
Posted by: oblong421 2007-10-22 10:18:54 In reply to: Rob Enderle
Huh??? I think that you have this all backwards. The problem is that Microsoft is the marketing company and Apple the engineering one. This is why the Mac OS has had a hard time succeeding. Apple spends an inordinate amount of effort on design and usability - these are engineering issues not marketing ones. Microsoft does just the opposite. Efforts are designed to keep users in the "fold". That is a marketing issue.

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