Friday - December 26, 2008
There is little doubt that these are increasingly uncertain times for managers. In 2008, U.S. businesses cut nearly 2 million jobs -- amounting to 11 straight months of shrinking payrolls -- and some economists predict that we could lose another 3 million jobs in the next two years. In the past four months, we've seen continued triple-digit fluctuations in the Dow, and in November the Supply Institute announced that the Factory Index was down to the lowest point since 1982.
[More...]
Friday - December 19, 2008
Internet-scale data sets and Web-scale analytics have placed a different set of requirements on software infrastructure and data processing techniques. More types of companies and organizations are seeking new inferences and insights across a variety of massive data sets -- some into the petabyte scale.
[More...]
Thursday - December 18, 2008
The economic downturn is top of mind for every organization. Pick up a newspaper or turn on the TV and it's hard to dismiss the facts: Recession looms and nobody knows when or how it will end. As a Research Director in the Customer Management Technology Group at the Aberdeen Group, I'm constantly getting asked what I think about the economy and how it will impact sales and marketing spending over the next year.
[More...]
Friday - December 12, 2008
Customer satisfaction with their interaction with the call center is essential to overall success of the call center. The main purpose of the center is to provide customer support and if they cannot do that is a way that is satisfying to the customer, the whole organization suffers.
[More...]
Thursday - December 4, 2008
Many organizations spend months and endure significant costs to obtain the reporting and analysis capabilities that BI technology promises, only to find that different "versions of the truth" still exist without any definite way of determining which one is real or accurate. This raises the question: Is "One Version of the Truth" achievable?
[More...]
Wednesday - November 26, 2008
I have in my hot little hand a two-page handout that I got at the recently concluded Dreamforce 2008 event in San Francisco. With all the excitement about the election and the economy, as well as this day job I have, I had not really taken the time to peruse it. A quick glance a couple of weeks ago told me that the company had added a new color -- blue -- to its logo, but closer inspection reveals that it isn't just the color.
[More...]
Sunday - November 23, 2008
While marketing has become more measurable, the focus has been on results, not costs. When costs are discussed, standards vary from channel to channel, making comparisons impossible. In a struggling economy, all costs must be included in your analysis for sound decisions.
[More...]
Saturday - November 22, 2008
In spite of the rocky economy, customer satisfaction as measured by the University of Michigan had a modest 0.1 percent drop in the third quarter. The American Customer Service Satisfaction Index now has a score of 75 on a 100-point scale for the nondurable goods sector, which includes apparel, athletic shoes, breweries, cigarettes, food manufacturing, pet food, personal care and cleaning products and soft drinks.
[More...]
Saturday - November 22, 2008
Marketers often ignore a critical measurement -- customer attitudes and emotions -- when examining customer behavior. This critical measurement can hold the key to insights that can drive the best kind of marketing -- presenting the right message and offer to the right people at the right time.
[More...]
Thursday - November 20, 2008
At its annual Dreamforce event, Salesforce.com and several of its partners -- Facebook, Google and Amazon -- made announcements intended to encourage more businesses to pursue Web-as-a-platform using their Force.com business process platform. Taking away significant amounts of hype, there were three themes for the conference.
[More...]
See More Articles in Analysis Section >>
Headline Feeds
Get Business and Technology News Alerts
