Monday - December 29, 2008
As e-commerce gets more sophisticated and consumer expectations continue to rise, many retailers are considering prettying up their existing Web sites with improved graphics or new features in order to make them more attractive to consumers. While such enhancements can make your site more appealing in the near term, they won't change the makeup of your online store. So, is your site better off with a few enhancements, or do you need to fundamentally re-think your approach toward e-commerce based on meeting your key performance indicators for the future?
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Friday - December 19, 2008
Internet-scale data sets and Web-scale analytics have placed a different set of requirements on software infrastructure and data processing techniques. More types of companies and organizations are seeking new inferences and insights across a variety of massive data sets -- some into the petabyte scale.
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Monday - November 24, 2008
Richard Owen doesn't have the title "consumer advocate" on his business cards. But as chief executive of Satmetrix, a San Mateo, Calif., company that measures customer feedback, Owen says he helps clients build their businesses by making customers happy. With an economic downturn looming, Owen says, more companies may be tempted to lower costs by cutting back on customer service, or to boost revenue by adding on fees.
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Sunday - November 23, 2008
While marketing has become more measurable, the focus has been on results, not costs. When costs are discussed, standards vary from channel to channel, making comparisons impossible. In a struggling economy, all costs must be included in your analysis for sound decisions.
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Saturday - November 22, 2008
Marketers often ignore a critical measurement -- customer attitudes and emotions -- when examining customer behavior. This critical measurement can hold the key to insights that can drive the best kind of marketing -- presenting the right message and offer to the right people at the right time.
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Sunday - November 16, 2008
Today's liquidity crunch is a far-reaching conundrum causing the global credit markets to react in an irrational and volatile way. All granters of credit are under immense pressure, as the market continues to point its gnarled finger at the mortgage industry as the chief culprit for the market's disarray.
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Saturday - November 15, 2008
You've launched an online campaign. Now how do you measure its success? Despite all the data that can be sliced, diced, scrutinized and parsed, the process of tracking what's working -- and what isn't -- doesn't have to be overly complicated. If you set a clear, reasonable objective and have a system in place to measure a campaign's success, the process doesn't need to be a daunting one.
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Sunday - November 9, 2008
When's the last time you heard an online retailer complain that their banner ads were too well targeted? How about an online publisher lamenting the torrent of accurate user data they were able to capture, or for that matter a user who just wanted more of the ads they were getting to be irrelevant to them?
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Saturday - November 8, 2008
More is better, right? Wrong. In "The Paradox of Choice: Why More is Less," Barry Schwartz explains how too many options actually cause more psychological distress than good. And nowhere is the overabundance of choice more prevalent than the Internet, where any given Web site can present us with an overwhelming number of alternatives at once.
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Thursday - October 30, 2008
Personalization -- the purported long-sought Holy Grail of Web content management -- just might have finally arrived via Web applications that make Web sites responsive in real-time to the unique needs of individual visitors. At the heart of recommendation and personalization technologies are active, content-based collaborative filtering formulations.
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