Mac News: Apple Juice

Environmental Group Puts More Heat on Apple

Sunday - May 11, 2008

Apple has been given a failing grade by Climate Counts, and was placed at the bottom of a list of 12 electronics companies also ranked by the organization. Climate Counts ranks companies on their practices to reduce global warming on a scale of zero to 100, and Apple was given a score of 11, some 66 points behind sector leader IBM, which scored a 77. In the second annual Scorecard, Climate Counts evaluated 60 companies in nine different categories. The companies are rated on publicly available information in regards to their own approach, efforts and policies to reduce global warming. [More...]

Apple's Board: Still Room for Schmidt?

Thursday - May 8, 2008

Until now, having Google chief executive Eric Schmidt sit on Apple's board of directors has made a lot of sense. Google, the world's largest Web-search engine, is one of the most influential companies in technology. Google has been incredibly supportive of Apple's flagship computer, the Mac, and has developed a lot of software for Apple's music-playing iPhone. [More...]

Apple Takes the Gold for Tech Support

Tuesday - May 6, 2008

Based on 10,099 notebook and desktop computer owners who contacted customer support between January 2006 and January 2006, Consumer Reports found Apple to be No. 1 in technical support. Lenovo came in second for notebook computers, and Dell was second for desktops. [More...]

A Clone of Their Own: Psystar's Pedraza Brothers

Tuesday - May 6, 2008

From their hole-in-the-wall office in Doral, Fla., brothers Rudy and Robert Pedraza are waging war on Silicon Valley. The 24- and 22-year-old computer whiz kids are undercutting Apple by building "clone" computers with Mac software and selling them for less money than the tech behemoth. The daring move has sent shock waves through the techie world. [More...]

A Tale of Two Steves

Monday - May 5, 2008

I'm writing this from the Microsoft Management Summit at Interop with 5,000 of my closest friends in Las Vegas, and I'm still thinking about the book I brought up recently, titled Inside Steve's Brain. The result is, I think I've had an epiphany -- and no, I didn't call a doctor. [More...]

Why AT&T May Deep-Discount the iPhone

Sunday - May 4, 2008

The big thing about the next iPhone was supposed to be high-speed Internet access and tools for business. Instead, it's looking like iPhone 2.0 is all about price and that ever-awkward relationship between Apple and AT&T. It appears that AT&T may not be convinced that new bells and whistles will be enough to get droves of new customers to switch from other wireless carriers. [More...]

Analyst: 3G iPhone Discount Would Supercharge Sales

Friday - May 2, 2008

Analyst Toni Sacconaghi with Bernstein Research said in a research note on Thursday morning that a $200 subsidy by AT&T for the iPhone could double sales. History has shown that price elasticity for mobile phones is high, he said. Sacconaghi cited the previous experience with Motorola. [More...]

Mac Bloggers Snoop Psystar, Sniff at AT&T Subsidy, Scrutinize iMac Speed Surge

Friday - May 2, 2008

It's been a busy week for hot topics in the Apple world. Bloggers have been debating the likelihood of AT&T offering a $200 price break on the iPhone, bickering over whether the first shipping Psystar "Hackintosh" is a good deal, nodding at speed-bumped iMacs, and sharing the joy for Canadians who will finally -- sometime this year -- get official iPhones. [More...]

How Live Mesh Will Reinvent Microsoft

Monday - April 28, 2008

Microsoft has just brought out the physical representation of its fifth major evolutionary change, and this one may turn out to be the most dramatic. The technology, Live Mesh, may actually both help Microsoft's customer satisfaction issues and help move Apple and Linux onto desktops everyplace. [More...]

Deciphering the Jobs Code

Saturday - April 26, 2008

Probably no figure in Silicon Valley history has inspired more curiosity or attained a greater mythical status than Steve Jobs, the icon behind Apple. For decades, journalists have toiled in vain to offer a peek behind the curtain of the Wizard of Cupertino, Calif. Not for lack of trying. Jobs has famously remained tight-lipped and cloistered in secrecy, offering interviews to few reporters. [More...]

Let Them Eat Toast

Thursday - April 24, 2008

I have written a lot about the Apple TV. I've written about updates, I've pointed to stories and reviews, and I've discussed the compression issues related to getting HD content into the customer's Apple TV via the Internet. All along the way, I've resisted buying one for several reasons. I didn't think much of the content selection, and I was trying to avoid another "buy the box then pay for the content" syndrome. [More...]

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