Headline Feeds|
Senate Committee Flogs Big-Name E-Tailers for Sneaky Sales Tactics November 18, 2009 
The U.S. Senate Commerce Committee has released a report slamming the online business practices of three direct marketing companies -- Affinion, Vertrue and Webloyalty -- along with hundreds of online Web sites and retailers that participate in these practices. Many of the participating retailers are well-known brand names, such as Classmates.com, Hotwire and 1-800-Flowers.com.
|
Down With Opt-Out, Opt-Tricky Software Distribution November 18, 2009 
Oh, the joy of downloading and installing free software -- only to have a bunch of unwanted, tag-along junkware, or worse, malware, automatically installed on your computer. Why has this unacceptable practice been the norm in the software industry for so many years? The answer to that question is two-fold: money; and lack of a better option.
|
|
Verizon Weaves AT&T-Bashing Witticisms Into Legal Doc November 17, 2009 
Verizon has filed a response to the lawsuit AT&T brought against its snarky "We've Got a Map for That" advertising campaign. Unlike typical legal briefs, the carrier's filing is replete with witty rejoinders and sarcasm, echoing the ridiculing tone of the ads at the center of the dispute.
|
Creating Exceptional Customer Experiences, Both Coming and Going November 16, 2009 
One of the most important ways marketers can differentiate their offerings in today's unique selling environment is by creating a remarkable customer experience. One step toward achieving this goal is to ensure they have a single database that is tightly integrated with their CRM system to capture inbound and outbound dialogue and create a multidimensional marketing view of the customer.
|
|
Pharma Wants FDA to Soften Rules for Online Ads November 12, 2009 
The FDA will convene a two-day meeting beginning Thursday to hear the drug industry's position on Internet marketing. The agency has agreed to consider developing rules for online advertising after companies complained that the current guidelines for traditional media have left them hamstrung on the Web.
|
Finding Out What They're Saying About You Is Worth Every Penny November 12, 2009 
Social media monitoring is a new business endeavor, with relatively few companies able to boast a significant track record of achievement. In fact, according to the new Aberdeen benchmark report, "The ROI on Social Media Monitoring," only 27 percent of Best-in-Class companies have engaged in social media monitoring activities for more than two years.
|
|
Google's AdMob Move: Breaking Away From the Pack? November 10, 2009 
Google is buying mobile advertising network AdMob for $750 million, underscoring the Internet search leader's determination to ensure its marketing machine reaches the growing number of people surfing the Web on phones. The all-stock deal announced Monday also represents the latest sign that Google's leaders are feeling better about the economy's direction.
|
How Etailers Can Take On the Whole World November 10, 2009 
The majority of global markets are growing significantly faster than the United States. Bill Gates has even stated that in the 21st century, a business must use e-commerce to survive. In this economy, thinking outside the proverbial box and expanding a company without taking on significant overhead or structural changes means selling beyond geographic borders.
|
|
Black Swans and Blue Birds November 04, 2009 
I just finished reading The Black Swan, a book that has been on my list since it came out in 2007, and I highly recommend it, though it is not easy reading. There is a great deal of set up before you get to the whole point of the book in the last 50 pages. The Black Swan is about uncertainty in the real world, and the subtitle explains it all: "The Impact of the Highly Improbable."
|
Microsoft a Little Slow on the Uptake in 'Family Guy' Brouhaha October 28, 2009 
Fans of "Family Guy" are chortling about Microsoft's belated discovery that a "Family Guy" special might not jibe with the software giant's corporate image. On Monday, Microsoft said it's pulling out as sponsor of a "Family Guy" variety show, just two weeks after announcing its sole sponsorship of the special, "Family Guy Presents: Seth & Alex's Almost Live Comedy Show," scheduled to air Nov. 8.
|
|
Top 9 Web 2.0 Drivers for E-Commerce Success October 28, 2009 
Is social media/Web 2.0 for retail just hype or an essential part of doing business in the 21st century? Web 2.0 includes leveraging social commerce on Web sites, blogging/podcasting and participating in social networks like YouTube, Facebook, Twitter, and anywhere a retailer or its customers can create and share content.
|
ICANN to Give Web Addresses International Flavor October 27, 2009 
The board of the Internet Corporation for Assigned Names and Numbers may vote to allow internationalized domain names at the association's ongoing meeting in Seoul. Assuming the proposal is adopted, countries can apply to test country-code top level domains beginning in mid-November. IDNs are domain names that can use characters other than Latin scripts.
|
|
Online Commercials: New Life for an Old Model? October 26, 2009 
It's no secret: We just don't watch TV commercials like we used to. We change channels, or, if we're watching a DVR-recorded show, we skip over them entirely. Like everything else, commercials are migrating online. This brave new world of online commercials sometimes resembles the old TV model, but it has its own set of challenges and possibilities.
|
Online Ads Getting Back Into High Gear October 24, 2009 
After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine. The signs of an online revival are emerging even while advertising in print and broadcasts remain in a slump that has triggered mass layoffs, pay cuts and other upheaval.
|
|
PepsiCo Gets a Little More Buzz Out of 'Score' App October 23, 2009 
PepsiCo has removed the iPhone application that promised to help men "score" with different types of women about a week after it was criticized for stereotyping. The soft drink and snack maker announced its decision on Thursday. The application, called "Amp up before you score" was unavailable for download on iTunes and removed from the brand's site.
|
The Asian E-Commerce Opportunity October 22, 2009 
For many in the West, Asia is viewed as a large monolithic geographic area with some slight differences among regions. However, a more-informed understanding is that there are several market segments, and an understanding of some of the key differences between segments is valuable to developing effective market strategies.
|
See More Articles in E-Marketing Section >>
