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Black Swans and Blue Birds November 04, 2009 
I just finished reading The Black Swan, a book that has been on my list since it came out in 2007, and I highly recommend it, though it is not easy reading. There is a great deal of set up before you get to the whole point of the book in the last 50 pages. The Black Swan is about uncertainty in the real world, and the subtitle explains it all: "The Impact of the Highly Improbable."
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Microsoft a Little Slow on the Uptake in 'Family Guy' Brouhaha October 28, 2009 
Fans of "Family Guy" are chortling about Microsoft's belated discovery that a "Family Guy" special might not jibe with the software giant's corporate image. On Monday, Microsoft said it's pulling out as sponsor of a "Family Guy" variety show, just two weeks after announcing its sole sponsorship of the special, "Family Guy Presents: Seth & Alex's Almost Live Comedy Show," scheduled to air Nov. 8.
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Top 9 Web 2.0 Drivers for E-Commerce Success October 28, 2009 
Is social media/Web 2.0 for retail just hype or an essential part of doing business in the 21st century? Web 2.0 includes leveraging social commerce on Web sites, blogging/podcasting and participating in social networks like YouTube, Facebook, Twitter, and anywhere a retailer or its customers can create and share content.
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ICANN to Give Web Addresses International Flavor October 27, 2009 
The board of the Internet Corporation for Assigned Names and Numbers may vote to allow internationalized domain names at the association's ongoing meeting in Seoul. Assuming the proposal is adopted, countries can apply to test country-code top level domains beginning in mid-November. IDNs are domain names that can use characters other than Latin scripts.
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Online Commercials: New Life for an Old Model? October 26, 2009 
It's no secret: We just don't watch TV commercials like we used to. We change channels, or, if we're watching a DVR-recorded show, we skip over them entirely. Like everything else, commercials are migrating online. This brave new world of online commercials sometimes resembles the old TV model, but it has its own set of challenges and possibilities.
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Online Ads Getting Back Into High Gear October 24, 2009 
After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine. The signs of an online revival are emerging even while advertising in print and broadcasts remain in a slump that has triggered mass layoffs, pay cuts and other upheaval.
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PepsiCo Gets a Little More Buzz Out of 'Score' App October 23, 2009 
PepsiCo has removed the iPhone application that promised to help men "score" with different types of women about a week after it was criticized for stereotyping. The soft drink and snack maker announced its decision on Thursday. The application, called "Amp up before you score" was unavailable for download on iTunes and removed from the brand's site.
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The Asian E-Commerce Opportunity October 22, 2009 
For many in the West, Asia is viewed as a large monolithic geographic area with some slight differences among regions. However, a more-informed understanding is that there are several market segments, and an understanding of some of the key differences between segments is valuable to developing effective market strategies.
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Leveraging Social Media to Boost E-Commerce Holiday Sales October 21, 2009 
Word of mouth has long been a priceless asset to any business, and technology has expanded the playing field in a whole new way with mobile messaging and social media sites like Twitter, Facebook, YouTube and more. Every day, it seems hard to avoid the buzz about social media -- who's on it, what they're doing and what the latest trend is.
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The Data-Driven Marketer: Show Me the Numbers October 15, 2009 
The role of the chief marketing officer has evolved dramatically over the last 10 years. The average CMO is on the job for just 23.6 months. The CEO and board of directors are demanding a new level of accountability from senior marketing leaders, which requires tangible justification for marketing decisions.
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E-Commerce in Europe: Diversity Without the Melting Pot October 15, 2009 
It is important to understand that Europe is not a melting pot like the U.S., where people of different cultures and religions blended together far from their native lands. Politically and culturally, Europe is diverse, but each country has a different history, religion, national language, culture and heritage to which it remains strongly attached.
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Twitter Sputters Over Spammers and Spitters October 14, 2009 
From bulk mail to email to social media: The next chapter in the checkered history of spamming is now being written via status updates and tweets. However, Twitter is trying to ensure that the chapter is a short one following the company's introduction Tuesday of a new "report as spam" button on user profiles.
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Critics Soak Pepsi's Pickup Line iPhone App October 14, 2009 
PepsiCo is facing criticism for an iPhone application that promises to help men "score" with two dozen stereotypes of women by giving users pickup lines and a scoreboard to keep track of their conquests. An apology by the company -- which is using the app "Amp Up Before You Score" to market its Amp energy drink -- is igniting more online criticism.
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Attack of the Droids October 09, 2009 
AT&T has its iPhone, Sprint has its Pre, T-Mobile has its myTouch, and Verizon has ... what? A BlackBerry or something? Even though Verizon is the biggest network in the land -- and even though iPhone users think about Verizon longingly every time a call goes dead -- the company is not generally known for having killer phones.
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Multilingual SEO - Establishing Online Visibility in Foreign Markets October 08, 2009 
In today's highly competitive market, online presence is essential for every company's success and growth. A high ranking in search engine results not only brings targeted traffic and increases conversions, but also establishes a business as an authority in a particular industry.
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Net Advertising Maintains Downward Trajectory With Dismal Q2 October 06, 2009 
Internet advertising in the United States slipped 5 percent in the second quarter as the recession extended the first slump in online marketing since 2002. The $5.4 billion spent on Internet ads during the three months ending in June compared with $5.7 billion at the same time last year.
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