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For Digital Marketing Startup Edo, Success Is in the Facecards September 23, 2009 
If you ask Edo Interactive CEO Ed Braswell the classic Facebook status update question -- "What are you doing?" -- he's liable to answer that he's providing a new spending avenue for consumers, along with a mother lode of digital marketing information for retailers.
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SesameVault Opens Online Video Channel for SMBs September 09, 2009 
It is rather challenging to hit a moving target when it keeps changing directions. That's a bit like how Cameron Brain, CEO of Open Box Technologies, felt when he set his sights on a particular business market while still in college. In 2006, Brain and a group of classmates at Rensselaer Polytechnic Institute in Troy, N.Y., started to dabble in online sales and all things video on computers.
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Whipping MuleSource Into Shape September 01, 2009 
Having secured funding from Hummer Winblad Venture Partners, Lightspeed Venture Partners and Morgenthaler Ventures, MuleSource cofounder Ross Mason turned what was the Mule Project into an open source player on the fast track. Re-invigorated with new CEO Greg Schott, MuleSource has been ramping up its business in the wake of a recession that has gutted some proprietary legacy players.
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Scrivener Takes Wordsmiths Beyond Mere Processing July 13, 2009 
When writers initially discovered word processing, they beamed with delight. Once the blush wore off the technology, though, that delight morphed into distress. While office workers were perfectly content "processing" words, scribblers writing words needed more from their software. Moreover, they found their needs increasingly ignored by big software houses who catered to the cubicle crowd.
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CashStar Throws Its Gift Cards on the E-tail Table July 08, 2009 
It seemed like a logical leap: If you already provide shoppers with coupons online, what's to stop you from offering them an online source for e-gift cards? So the founders of online gift card company CashStar pooled resources with online shopping coupon mogul Coupons Inc. to create an outlet for merchants to offer more services than are available from plastic gift cards hanging on pegs in stores.
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Reductive Labs Snaps Up Cash, Pumps Up Puppet July 07, 2009 
Before he helped start Reductive Labs, CEO Luke Kanies was determined to improve IT systems management options to eliminate the repetitive tasks required to manage policies across networks, cloud computing systems, and virtual machine banks. In 2002, that direction led to the Puppet project, a system for automating admin tasks. The launch of his company followed in 2003.
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InteliCloud Rethinks the Server May 19, 2009 
The goal of every startup technology firm is to open its doors and push out the next killer app, in the process changing the world -- or at least a little corner of it. InteliCloud CEO Ken Hubbard expects to do just that in mid-June, when he launches InteliCloud 360. Hubbard's approach to research and development -- lots of
outsourcing -- gave him a boost.
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IMshopping Brings Human Touch to E-Store Browsing May 13, 2009 
One would think that the cost of doing business on the Web is so small that it would be almost negligible, but that's not the case with many e-tailers, which is why many of them fail. It's also why Prashant Nedungadi decided to launch IMshopping, an online company that's trying to emulate offline customer service.
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Diving Into the Online Ad Network Spaghetti May 07, 2009 
The report came out right before the economy nose-dived, before ad revenues started to shrink, before even online display advertising started feeling the recession's pinch. A February 2007 report from the Audit Bureau of Circulations -- the keepers of media buying/selling trends and standards for publishers and advertisers -- highlighted the opportunities and the challenges for the then-still-hot online advertising space.
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The End of Message Fragments: Q&A With Relenta CEO Dmitri Eroshenko May 04, 2009 
Before the arrival of sales force automation and marketing campaign software, there were productivity applications. CRM, as we all know, rose from that fundamental platform of email, calendaring, mailing list management and task management. A lot of CRM vendors include productivity in their CRM apps, but few focus on it as relentlessly as Relenta does.
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Paymo: Harnessing a Global Mobile Payments Market April 21, 2009 
The global economy is changing. For many consumers, the credit card crunch is crumbling their ability to buy things online. In many countries outside the U.S., consumers do not have credit cards but rely instead on smart cards to swipe transactions directly through their banks.
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ZillionTV Streams TV Content, Lets Viewers Choose Ads March 04, 2009 
A new streaming video startup, ZillionTV, has entered the crowded digital television sector. The Sunnyvale, Calif., startup, which is backed by Warner Bros., Sony Pictures, NBC Universal, Disney, Fox, Visa, Sierra Ventures, Concept Ventures and Blu-ray chip maker Sigma Design, expects to launch its new service nationally by the end of the year.
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Mac-Based Software Firm Ready for Dawn of Electronic Health Records Era March 02, 2009 
When patients go to the doctor these days, the first thing they're given is a clipboard with forms that have to be filled out in triplicate. Troy Spracklin wants to change that. The president and CEO of Edge Health Solutions just signed a multimillion dollar deal to integrate AllScripts' electronic health record software into Edge Health's suite of practice management applications.
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Getting Lucene Down to Business With Lucid Imagination February 20, 2009 
On Jan. 26, Lucid Imagination opened for business as the commercial entity for the Apache Lucene-Solr ecosystem. The new company hopes to unite both the Lucene and the open source developer communities under its wing by offering product support, training, consulting services and value-added software for enterprises using Lucene- and Solr-based search solutions.
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Zuora: Completing the SaaS Circle February 17, 2009 
Software as a Service has become the business and software delivery model of choice among new vendors -- not to mention companies seeking to invest in IT. Surprisingly, considering the model's growing market share, few companies have sprung up to offer SaaS applications for the providers themselves. Enter Zuora.
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Taking It to the Street: Q&A With Marketcetera CEO Graham Miller February 06, 2009 
The key to a successful business plan often hinges on who gets there first with a market-revitalizing product. Being first may not guarantee instant success, but it certainly makes those that follow behind play catch-up. Marketcetera's Automated Trading Platform may prove to be just that key for Graham Miller, CEO and cofounder.
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