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Blue Martini Software (Nasdaq: BLUE) picked up 3 1/2 to 10 1/2 Tuesday after a favorable mention in Barron's magazine, reports said. The stock was reportedly cited as a top pick in the influential finance magazine, which was released over the holiday weekend.
San Mateo, California-based Blue Martini provides software aimed at helping companies understand, target and interact with customers. Among the company's clients are Polaroid Corp., Saks Fifth Avenue, Harley-Davidson and Levi Strauss & Co.
The firm formed an alliance last week with Apropos Technology that calls for joint integration of products, as well as marketing and sales campaigns.
Blue Martini's call center technology 
will be combined with Apropos
management products to allow customer queries that come in by phone,
Internet, kiosk or wireless technology to be prioritized based on
pre-defined criteria.
"Customers adopting this joint solution should benefit from this integration through improved efficiency," said Blue Martini vice president for business development Chip Overstreet.
Also last week, the company announced an expanded relationship with computer maker Hewlett-Packard (NYSE: HPQ) Co., saying its products are now being shipped as part of HP computer systems.
Over the past year, Blue Martini shares have traded as high as 77 5/8 and as low as 7.
The company reported third-quarter revenue of US$21 million, up 485 percent
from a year earlier. The company lost $6.9 million, or 12 cents per share,
before special charges, compared with a pro forma loss of $1.9 million, or 4
cents, in the same quarter a year earlier.
