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CUSTOMER SERVICE BREAKDOWN
Citi Dumps Credit Card Customers at the Pump

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Citi Dumps Credit Card Customers at the Pump

Citibank apparently wants to solve some of its financial problems by transferring them to its customers, and it's not even doing them the courtesy of telling them in advance. Despite faithfully paying their bills on time, some credit card holders have had their accounts closed without any notice. Besides leaving those customers hanging at the gas pump, Citi could be lowering their credit scores.


Shannon Burdette tried to pay with her Shell Mastercard after filling up her gas tank this weekend but found the card rejected.

Confused, she called the customer Increase Customer Sales with Email Marketing -- Free Trial from VerticalResponse service line on the back of the card, issued by Citibank, and was told the account was closed because of something that appeared on her credit report. When the Sykesville, Md., resident got a copy of her credit report online, however, the only negative thing she saw was "closed at credit grantor's request" on the Shell MasterCard (NYSE: MA) account.

"They said there was a routine review," said Burdette, who maintained that she and her husband, Brian, used the card regularly and always paid the bill on time.

Burdette isn't alone. People across the country have been reporting similar experiences in postings on various consumer Web sites.

In the Fine Print

Citi confirmed the basics. The bank said in a statement it "decided to close a limited number of oil partner cobranded MasterCard accounts." That includes not only Shell, but Citgo, ExxonMobil and Phillips 66-Conoco cards.

The close date was Wednesday, and letters were sent out Monday to customers informing them of the change, a Citi spokesperson said. The bank would not say how many cards were shut down or how much available credit they represented.

Unlike the bank's move to shut down its Home Depot (NYSE: HD) cards, Citi did not discontinue the sale of these cards altogether. It is still accepting applications, promising rewards like 3 percent cash back on fuel purchases and 1 percent cash back on other spending.

No law, including the Credit CARD Act that has started to take effect, prevents banks from closing down credit accounts without warning. Credit card issuers all maintain the right, typically listed in the fine print on credit card agreements.

Citi would not say why the cards in question were shut down, issuing a statement that said only it continuously evaluates its products.

Extraordinary Measures

"It is kind of an extraordinary action, but these are extraordinary times," said Ben Woolsey, director of marketing Download Free eBook - The Edge of Success: 9 Building Blocks to Double Your Sales and consumer research for CreditCards.com.

He noted that Citi is not the healthiest bank. In fact, Citi posted US$8 billion in consumer credit losses for its third quarter last week, including both mortgages and credit cards. Like many banks with big consumer lending portfolios, Citi is expecting defaults on credit cards to rise in coming months.

Credit card delinquencies typically track the unemployment rate, which is at 9.8 percent and is expected to top 10 percent soon.

Analysts noted following the earnings report that Citi has sharply reduced its outstanding credit to consumers.

Save Your Breath

A card being closed may, but does not always, damage a person's credit score.

Such scores, which lenders use to determine if you're a good credit risk, take into account a series of factors, including how long you've had credit accounts, your payment history, and the balance versus available credit.

It could be that last factor that hurts consumers most, said John Ulzheimer, president of educational services for Credit.com. If a consumer had a high credit limit on the closed account, and that credit is no longer available, it could alter the "utilization ratio" for the person's remaining credit. If another type of credit carries a high balance, the loss of the credit line could push down their score.

Ulzheimer said banks have been routinely making such moves in the past year and a half, mostly on a case-by-case basis. "Every once in a while you'll get a huge pop in one particular card product," he said.

Card holders who think their cards were unfairly shut down can try to contact the bank and ask for reinstatement, but Ulzheimer didn't hold out much hope for success .

"In this environment," he said, "it's not as successful as it was in the heyday of credit cards, where you could in fact call and plead your case."

© 2009 Associated Press. All rights reserved.
© 2009 ECT News Network. All rights reserved.


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